WHEN: APRIL 10TH @ 1:00PM
WHERE: ROOM "A"
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TRAINER: DONNIE MONTGOMERY & CHRIS VAN RY
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Selling CI Radar: What the Top 5% of Retailers Do Differently

How the top retailers turn CI radar into a specialty category.

Custom install radar and laser countermeasure systems are one of the most profitable opportunities in mobile electronics, yet most retailers rarely sell them.

Why?

Because selling driver awareness technology requires a completely different approach than traditional car audio.

In this session, we’ll break down how the industry’s top retailers identify the right customers, start the conversation without resistance, and position CI radar systems as a premium upgrade within high-end vehicle builds.
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Topics will include:

• Identifying the right clients and vehicles for CI systems
• Introducing driver awareness technology without creating friction
• Integrating radar and laser countermeasures into premium builds
• Avoiding the common mistakes that kill the sale
• Turning CI radar from a one-off product into a profitable specialty category

​Ideal for specialty retailers, performance shops, and luxury vehicle integrators looking to expand into the driver awareness category.