TRAIN. LEARN. CONNECT.

CMA EXPO IS WHERE THE LATEST CATEGORIES IN MOBILE ELECTRONICS COME TOGETHER

From marine and powersports to motorcycle, automotive, and emerging technologies, the industry's leading brands showcase their newest products, innovations, and solutions all under one roof. If you want to stay connected to what's next in the 12V industry, CMA EXPO is where it happens.

MARINE

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POWERSPORTS

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MOTORCYCLE

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TRUCKS

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FLEET

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RV

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MARINE | POWERSPORTS | MOTORCYCLE | TRUCKS | FLEET | RV |

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FAB MASTERCLAss

Elevate your fabrication skills with the 2-Day Fabrication Masterclass WITH BRYAN SCHMITT

This immersive hands-on training experience is designed for installers and fabricators looking to refine their craftsmanship and stay ahead of the latest trends. Participants will gain valuable insights into fabrication techniques, design concepts, workflow efficiencies, and the tools and technologies shaping the future of custom installations.

Whether you're building show-quality projects or improving everyday installation techniques, the Fabrication Masterclass delivers real-world knowledge and practical skills that can be applied immediately in your shop.

SALES SEMINARS

Take your business to the next level with the 3-Day Sales SEMINARS WITH KEN WARD

These intensive sessions are designed to help dealers sharpen their sales skills, improve customer engagement, and increase profitability. Attendees will gain practical strategies for closing more sales, building stronger customer relationships, creating effective marketing campaigns, and leveraging proven business development techniques.

Whether you're on the sales floor, managing a team, or running a shop, the Sales Seminars delivers actionable insights you can implement immediately to drive growth and long-term success.

DAY ONE - FOUR RULES

“Stress results when our actions don’t align with our values.”

Many of us in car audio are responsible for what our business sells - even if that wasn’t our original plan. Many started out as technicians without any sales function, but eventually promotion or business ownership places the responsibility for sales directly upon us. 

At that moment, we seem to lose the aura of trustworthiness - customers who trusted us when we didn’t have a vested interested suddenly are skeptical, now that we do.

The Four Rules exist for two reasons - to demonstrate to the skeptical that this vital function can be dome in an ethical manner, and to remind those of us engaged in ethical sales to stay the course. 

This first section covers the Four Rules in depth, and serves as an introduction to the rest of the course. 

DAY TWO - THE FOUR STEPS

“Always be closing’ is baloney.”

Many perceive sales as a stressful activity - but most of the stress in sales comes from getting the sequence of steps wrong.

Some have been taught 9-step sales processes, and some have been taught 7-step processes. That’s too many - so here’s a four-step process. 

The Four Steps looks at the salesperson’s responsibility as a project manager, extending through the delivery date rather than ending the day of the initial transaction. 

Special attention is paid to “objections”, and using the WADE formula to navigate them to everyone’s benefit.  

DAY THREE - THE FOUR MODES

“The map is not the territory - but it helps to have a map."

The Four Modes is a practical framework for understanding what motivations affect the people involved in a purchase. 

While more complex approaches may serve academic goals, any approach meant to be useful in the moment needs to be simple and straightforward. 

The Four Modes doesn’t attempt to reduce any person to one dimension - humans are complex and multifaceted - but it does help us navigate human interactions, especially when a decision needs to be reached.

This conversation is focused on business, but users of this approach have also found it useful in business, in relationships, and in self-discovery.

EVENT FEATURES

SIRIUSXM COCKTAIL HOUR

LUNCHES NOW INCLUDED WITH 3-DAY PASS

SIRIUSXM NETWORKING ZONE

SKILLS WORKSHOPS

Led by some of the industry's most respected experts, these hands-on workshops are designed to deliver practical knowledge that can be applied immediately in your shop. From advanced installation techniques and 3D scanning to DSP tuning, fabrication, and emerging technologies, each session is focused on helping attendees improve their craft, increase efficiency, and deliver better results for their customers.

Whether you're a seasoned professional or looking to expand your expertise, the Skills Workshops provide valuable training that helps you stay competitive in today's rapidly evolving 12V industry.

MANUFACTURER TRAININGS

LEARN THE LATEST FROM ALL THE TOP BRANDS.

TRAINING SCHEDULE SOON

PARTNER HOTELS

REGISTRATION

SHOW HOURS

DAY ONE - FRIDAY, APRIL 9TH

8AM - 12PM - MANUFACTURER TRAINING

10AM - 12PM - VIP BOOKING MEETINGS

12PM - 1PM - LUNCH BREAK

1PM - 5PM - SHOWFLOOR

4PM - 5PM - SIRIUSXM COCKTAIL HOUR

5PM - 6:30PM - VIP BOOKING MEETINGS

5PM - 6:30PM - IN-VEHICLE SESSIONS

5PM - 6:30PM - SALES SEMINAR 1

DAY TWO - SATURDAY, APRIL 10TH

8AM - 12PM - MANUFACTURER TRAINING

11AM - 12PM - VIP BOOKING MEETINGS

12PM - 1PM - LUNCH BREAK

12:30PM - 4:30PM - SHOWFLOOR

4PM - 5:30PM - IN-VEHICLE SESSIONS

5:30PM - 7:00PM - SALES SEMINAR 2

5:30PM - 7:30PM - FAB MASTERCLASS 1

DAY THREE - SUNDAY, APRIL 11TH

8AM - 9AM - SKILLS WORKSHOPS

9AM - 10AM - MANUFACTURER TRAINING

10AM - 12PM - SALES SEMINAR 3

10AM - 12PM - FAB MASTERCLASS 2

12PM - 1PM - LUNCH BREAK

12PM - 4PM - SHOWFLOOR

 

TORONTO CONGRESS CENTRE